Obag – Davide Deramo

OBAG

The O bag redesign focuses on an interactive configurator, the core pillar of the brand's identity. I developed an intuitive functional iconography system that empowers users to customize products independently, turning modular complexity into a seamless shopping journey. The goal was to digitally mirror the brand’s greatest strength: placing total creative freedom directly in the hands of the customer.

CLIENT

OBag

ROLE

UX/UI